The purpose of this position is to support system-wide employer branding and recruitment marketing that positions Great Clips franchisees as the employer of choice for stylists and barbers by creating engaging audio and video content, developing the Great Clips Careers social media calendar, and scheduling posts. This position reports to the Talent Brand Manager.

Your Mission

On your journey, you will face challenges such as:

• Responsible for planning, producing, and editing both high-quality video and audio content and timely trend content needed for social media, careers website, blogs, email newsletters, employer brand sites (Glassdoor/indeed), and franchisee-facing resources (webinars, podcasts, etc.).
• Create, organize, and maintain a social media calendar that aligns with talent brand goals.
• Schedule and publish social media posts to ensure consistent, timely, and engaging content across platforms.
• Provide feedback and collaborate with recruitment marketing/employer branding and content development vendors and agencies on video and audio projects.
• Create video and audio content to support cosmetology and barbering school presentations used by franchisees
• Create video and audio materials to support school programs (Great Scholarship, Great Tools program, Educator events, and Industry events)
• Propose concepts, create and execute organic video social media content
• Mine social media for user-generated content to be reshared
• Partner with Great Clips brand ambassadors and industry publications to develop concepts, create video and audio content that promotes Great Clips salon jobs and culture
• Collaborate cross-departmentally with Marketing/Communications and Education team members for content crossover opportunities
• Assist and provide input into talent brand photo/video shoots
• Update and maintain all video and audio assets in talent brand portal for franchisees, complete Power User Requests and monitor Talent Brand Portal inbox
• Provide input into the overall Talent Brand, social media, and cosmetology/barbering school strategy for Great Clips
• Create gif-style content as needed.
• Follow Talent Brand guidelines.
• Ability to listen, earn trust, and accept direct feedback from franchisees while building strong, positive relationships.

Your Expertise

To land this job you will need to demonstrate, and/or possess the following:

• Bachelor’s degree in Business, Marketing, Multi-Media Studies, or similar field preferred with 1-3 years of experience.
• Experience with social media scheduling tools (e.g., Sprout, Hootsuite, etc.) desired
• Proficiency with social media platforms, trends and best practices (e.g., Instagram, TikTok, Facebook, etc.)
• Experience with Outlook, Excel, Microsoft Word, and PowerPoint.
• Strong verbal and written communication skills as well as detail oriented.
• Ability to manage multiple projects and stay organized.
• Video and audio producing and editing skills. (Experience with Adobe Creative Cloud apps preferred).

Your Work Environment

This is a hybrid work position requiring a combination of in-office workdays and the option to work from home on the remaining days. Working remotely will require reliable, secure internet.

Living the Values

We Are Kind

• Treat others the way you would like to be treated. Be humble, act honorably, and express gratitude. Respect and value everyone’s role in our company’s success.

We Exceed Expectations

• Innovate; be curious about what’s possible. Be adaptable and eager to respond to challenges. Collaborate and work together to achieve our goals. Strive for greatness and inspire others by your example. Be proactive. Seek continuous improvement.

We Focus on Execution

• Make decisions with the belief it can be executed in 6,000 salons. Focus on impact of key brand measures. Prioritize on ability to execute quickly.

We Keep it Simple

• Set clear expectations. Make things easy to understand and execute. Stay focused on what’s most important.

We Listen and Earn Trust

• Be respectfully honest; react thoughtfully. Respond quickly – 24 hours or less, and remember that personal contact is always best. Be transparent through open communication and candid conversation. Be willing to admit mistakes and fix them. Listen generously: Seek to understand other’s perspectives. Act with integrity. Always. Even when no one will know.

We Make it Fun

• Smile! Find opportunities to laugh. Celebrate accomplishments and recognize the contributions of others. Approach people and situations with a positive attitude. Build a sense of community where everyone enjoys coming to work every day.

What We Offer

We offer a competitive salary, health benefits, wellness programs, a company-matching 401K and tuition assistance but some perks that set us apart are:

A focus on your development. We want to know what your dreams and aspirations are and hope to find ways of Great Clips helping you along in your journey. Your personalized development plan will create a path for your growth and promotion potential. 

A GREAT culture. One of the most frequent compliments you will hear about Great Clips from employees, franchisees and business partners alike is that Great Clips has a GREAT culture. Our belief is that we are strongest together and therefore find it important to have an inclusive, diverse work culture. Though we embrace our differences, we all share in our 6 core values; we are kind, we listen and earn trust, we keep it simple, we focus on execution, we exceed expectations, and WE MAKE IT FUN. 

A spirit of ideas and innovation. Here at Great Clips, we have a competitive lead within our industry. Though we hold a strong position, we never stop pushing ourselves forward and continue to look for new ways of delivering a powerful and enduring brand. 

About Great Clips

With more than 4,400 franchised salons throughout the United States and Canada, Great Clips is the world’s largest haircutting salon brand. Our salon owners and corporate staff are dedicated to our salon communities with a focus on philanthropic and volunteer activities. Great Clips, Inc. employees are passionate about what we do and our technology team geeks out in finding ways to use technology to make what we do even better.