MINNEAPOLIS (July 14, 2026) – Great Clips, the world's largest salon brand, today launched its annual back-to-school campaign, showing parents how the Great Clips App can turn one more item on the back-to-school checklist into an easy win. The campaign features internet personality and magician Justin Flom, a diverse group of family creators and social influencers from across the U.S. and Canada, digital and in-salon advertising, and a new app enhancement that make their in-salon visit more convenient.
From supply lists to schedule coordination, back-to-school season is anything but magical - but getting kids a new haircut shouldn’t add to the stress. Available on the Great Clips app and at www.GreatClips.com, Online Check-In lets parents check in multiple family members at once, view real-time wait times and receive notifications when it’s their turn for a haircut. By the time families arrive, they're ready for their haircut - and ready to start the school year looking and feeling great.
Great Clips partnered with internet celebrity and magician Justin Flom to help show parents how easy it is to get back-to-school ready with Great Clips. Known for his mind-bending optical illusions and physical gags from his Las Vegas Fun House, Justin and his two daughters star in a playful video that reminds parents they don’t need complicated tricks to simplify back-to-school season when the Great Clips app is actually the only magic they need to get a great haircut while saving time. To watch, click here.
"Our goal is to help families spend less time waiting and more time doing what matters during one of the busiest seasons of the year," said Traci Elder, Vice President of Marketing and Communications at Great Clips, Inc. "The Great Clips app and Online Check-In help families save time by making haircuts fit more seamlessly into their busy schedules. Through the everyday experiences of our creator partners, we're showing parents that getting a back-to-school haircut can be one less thing to worry about."
In addition to Flom, the campaign features influencer families from across the United States and Canada including Nikki Vera Brown, Samantha Vanderpool, the Trend Family and more. These parents bring a refreshingly real approach to back-to-school season - showing how they get it all done without the pressure of perfection and how the Great Clips app fits seamlessly into their everyday routines.
The Great Clips app has been downloaded over 27 million times, allowing users to quickly find a nearby salon, add their name to the waitlist, and track their wait time in just a few taps. Starting July 20, both Apple and Android users will also have access to a new Live Updates feature that delivers real-time check-in status and estimated wait times directly to their device's lock screen, making it even easier to know exactly when it's time to head to the salon.
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All Great Clips® salons are independently owned and operated by third party franchisees. Franchisees, not Great Clips, Inc., are responsible for all hiring and personnel matters at their individual salons.