Talent Brand Specialist Minneapolis-St. Paul-Bloomington, Minnesota

Applicants in the Minneapolis-St. Paul Metropolitan area only, please.

The purpose of this position is to support system-wide employer branding and recruitment marketing that positions Great Clips franchisees as the employer of choice for stylists and barbers and create recruiting and retention resources for salon owners to leverage within their organizations. This position reports to the Talent Brand Manager.

Your Mission
On your journey, you will have the opportunity to:

• Design and produce high-quality branded graphics and resize images needed for careers website, blogs, email newsletters, employer brand sites (Glassdoor/indeed), social media, and print materials.
• Provide feedback and collaborate with recruitment marketing/employer branding and content development vendors and agencies on graphic/static visual projects
• Develop cosmetology and barbering school presentations for franchisees to leverage during school visits and create materials to support school programs (Great Scholarship & Great Tools programs)
• Create and execute organic static social media content and report on performance
• Mine social media for user-generated content to be reshared
• Create PowerPoint presentations and resources for team webinars that provide recruiting and retention best practices to franchisees
• Be the main contact with print vendor for print branded materials (flyers, brochures, pull-up banners, etc.) and review requests from franchisees for custom print and digital talent brand materials
• Partner with Great Clips brand ambassadors and industry publications to create static visual content that promotes Great Clips salon jobs and culture
• Collaborate cross-departmentally with Marketing/Communications and Education team members for content crossover opportunities
• Contribute to talent brand photo/video shoots and content development projects
• Update and maintain all static visual assets in brand portal for franchisees (photography and graphics)
• Provide input into the overall Talent Brand, social media, and cosmetology/barbering school strategy for Great Clips
• Maintain and follow Talent Brand guidelines

Your Expertise
 To land this job you will need to demonstrate, and/or possess the following:

• Bachelor’s degree in Business, Marketing, Recruiting, Graphic Design, or similar field preferred with 1-2 years of experience in a related role
• Graphic design skills (experience with Adobe InDesign/Illustrator, not Canva)
• Experience with social media platforms (i.e. Instagram, TikTok, Facebook, LinkedIn, etc.) and desire to keep up with social trends
• Strong verbal/written communication skills
• Ability to manage multiple projects and stay organized
• Content creation and PowerPoint presentation development experience
• Recruitment marketing/employer branding experience preferred but not required

Your Work Environment
This is a hybrid position requiring in-office workdays twice weekly, including every Wednesday and another day of your choice (Monday, Tuesday, or Thursday). The remainder of the week can be worked remotely with reliable, secure internet.

Living the Values

We Are Kind

• Treat others the way you would like to be treated. Be humble, act honorably, and express gratitude. Respect and value everyone’s role in our company’s success.

We Exceed Expectations

• Innovate; be curious about what’s possible. Be adaptable and eager to respond to challenges. Collaborate and work together to achieve our goals. Strive for greatness and inspire others by your example. Be proactive. Seek continuous improvement.

We Focus on Execution

• Make decisions with the belief it can be executed in 6,000 salons. Focus on impact of key brand measures. Prioritize on ability to execute quickly.

We Keep it Simple

• Set clear expectations. Make things easy to understand and execute. Stay focused on what’s most important.

We Listen and Earn Trust

• Be respectfully honest; react thoughtfully. Respond quickly – 24 hours or less, and remember that personal contact is always best. Be transparent through open communication and candid conversation. Be willing to admit mistakes and fix them. Listen generously: Seek to understand other’s perspectives. Act with integrity. Always. Even when no one will know.

We Make it Fun

• Smile! Find opportunities to laugh. Celebrate accomplishments and recognize the contributions of others. Approach people and situations with a positive attitude. Build a sense of community where everyone enjoys coming to work every day.

What We Offer
We offer a competitive salary, health benefits, wellness programs, a company-matching 401K and tuition assistance but some perks that set us apart are:

A focus on your development. We want to know what your dreams and aspirations are and hope to find ways of Great Clips helping you along in your journey. Your personalized development plan will create a path for your growth and promotion potential.

A GREAT culture. One the most frequent compliments you will hear about Great Clips from employees, franchisees and business partners alike is that Great Clips has a GREAT culture. Our belief is that we are strongest together and therefore find it important to have an inclusive, diverse work culture. Though we embrace our differences, we all share in our 6 core values; we are kind, we listen and earn trust, we keep it simple, we focus on execution, we exceed expectations and WE MAKE IT FUN.

A spirit of ideas and innovation. Here at Great Clips, we have a competitive lead within our industry. Though we hold a strong position, we never stop pushing ourselves forward and continue to look for new ways of delivering a powerful and enduring brand.

About Great Clips 
With more than 4,400 franchised salons throughout the United States and Canada, Great Clips is the world’s largest haircutting salon brand. Our salon owners and corporate staff are dedicated to our salon communities with a focus on philanthropic and volunteer activities. Great Clips, Inc. employees are passionate about what we do and our technology team geeks out in finding ways to use technology to make what we do even better.